How to Increase the Lifespan of a Mascot

Each mascot is unique and may require different mascot care practices. However, the following tips would generally come in handy for most mascots and when practised religiously, it could possibly save you a couple of hundreds.

Mascot Care Tips

Brand mascots often have many handlers over time. Premium ones include a special bodysuit to wear underneath, crucial for reducing sweat on the mascot, even if it feels warmer.

Avoid dragging the mascot’s feet to reduce wear on the shoe soles. Each mascot has its own movement restrictions and fragile areas. It’s important for both the talent and minder to be aware of these to prevent damage. Your mascot maker will share these details during the initial fitting. Make sure to record these tips and develop a simple handover method for these practices. Incorrect wearing can damage the mascot and hurt your brand image. Knowledge sharing is essential.

Mascot Hygiene

Professional cleaning after each appearance is ideal but can stretch resources. You might manage without it by taking good care of your mascot. Space out appearances to allow airing. At day’s end, clean the body, shoes, and head interior with disinfectant, then air out again to avoid moisture damage.

Understand your mascot’s materials to provide proper care. Avoid dry cleaning for certain furs, protect electrical components from liquids, and grease any mechanics as needed.

Mascot Storage

Storing bulky mascots is challenging. They usually come in opaque bags to protect their identity and prevent discoloration. But improper storage can deform the mascot. If possible, invest in a sturdy, wheeled crate or a custom standee for display. This not only preserves the mascot but also enhances brand awareness and creates a welcoming atmosphere.

If space is limited, consider outsourcing your mascot’s storage. Mascot storage services offer a dry and spacious environment, ideal for your mascot’s health.

Choose your storage wisely to avoid damaging your mascot. If you have any concerns about mascot care, just reach out to your mascot manufacturer. We’re always willing to discuss the mascot we helped create with you. After all, it’s our baby too!

All photo credits are from our client, The Fullerton Hotel Singapore Facebook Page